Dougal Holmes/NTH/North/AU wrote:
> 
> Gary wrote:
> 
> >
> >...  No-one sues the Road Transport Authority for a text number
> >plate which is the same as a company name (eg BHP 001)
> >
> 
> Probably because no-one uses a number plate for anything else than identifying
> a car, usually to tehe police. You certainly never use a numebr plate to 'find'
> a business or an address.
> 
> >...  and no-one claims
> >that because a developer names residential building as say gateway that
> >that developer has authorised its use...
> >
> 
> Except when the building name closley matches the Business Name (ie, BHP House)
> in which case the building name is definately used to identify and locate the
> buisiness, and is jealously guarded by that business.
> 
> Whilst I understand the DNS is not a directory, but is purely a mechanism to
> map names (shich humans can remember) to IP numbers (which humans cannot
> remember), in tha absence of anything else it _IS_ being used as one. Any
> attempt to ignore conventions or current reality _WILL_ cause legal and social
> chaos, which is why most common law is based oin precedents (ie, conventions).
> 
> Creating competing commercial name spaces will certainly increase the DNA
> revenue, as major companies ensure they have the same entry in each name space.
> This is commercial reality, especially as the cost is small compared to
> building name costs or advertising costs.
> 
> Dougal Holmes
> 
> Disclaimer: These are my thoughts, and potentially not  those of my employer
Dougal

I think your point about building names is wrong but I wholeheartedly
agree "Creating competing commercial name spaces will certainly increase
the DNA revenue" but not because of advertising but simply because
people think of the dns as a lead.

Warm regards
Gary