I think whats wanted is a process which permits ford to have their name
but excludes speculative investment in generic forms as a traded or valued
thing in itself.

Unless people in com contexts actually *want* to create a new dirivitives
market...

As for governance, I partly agree but if you refine the behaviour NOW you
create an expectation that persists under any new process. I think the
smallest possible changes should be done before there is a demonstrable
public-interest oversight in place. 

What we're doing now is not quite it.

-George