> On Tue, Mar 27, 2001 at 06:39:21PM +1000, James Omond wrote:
[snip]
> Furthermore, I question the continued value of domain names as brands
> beyond the next few years at most.  Due to other shortcomings of the
> existing DNS for newer software architectures such as P2P, I expect the
> present importance of domain names predicated on their use in URLs to
> significantly decline in overall importance.

I agree with the spotty herbert - the lifespan of the DNS is definitely 
limited. However, if ANZ wants to spend thousands protecting its corporated 
identity (for what the corporate identity of a bank is worth in Australia), 
good for them.

Cheers,

Mark

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