Hi all, Further to the recent thread analyzing the merits (or otherwise) of the Registry | Registrar | Reseller .au DNS industry structure, there appears to me to be to be considerable erroneous thinking underpinning a number of contributor's arguments. Much of this is similar to the also erroneous argument put forward in the .com boom days that "middlemen" (aka distributors, resellers) would be made redundant by the advent of the Internet because transaction costs and in the case of some information intense products delivery costs would be reduced dramatically. This is demonstrably not the case. Many on-line businesses employ the Seller - Reseller channel structure including but limited to Amazon, Nuskin, and Verisign for arguments sake. The new Internet reality is well articulated in first rate journal article entitled "Intermediaries and Cybermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace" that can be found at: <http://www.ascusc.org/jcmc/vol1/issue3/sarkar.html> The long and the short of it is resellers play a valuable role in electronic market places like the .au DNS on account of the fact that they provide such services as: Needs assessment and product matching; Product information dissemination; and Integration of consumer and producer needs; in a far more efficient way than registrars can. Any suggestion that resellers are "redundant / inefficient / not in the end users best interest" is plain incorrect and ignores both the theoretical and practical realities. Those who continue to expound such views should seriously consider joining the Flat Earth Society who can be contacted at the following address: FLAT EARTH SOCIETY Charles K. Johnson, President Marjory Waugh Johnson, Sec. Telephone: (805) 727-1635 PO Box 2533, Lancaster, CA, USA, 93539 Regards -DGTReceived on Fri Oct 03 2003 - 00:00:00 UTC
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