This is suppose to be an info subscription, it is becoming more like a
chat room


-----Original Message-----
From: Deus Ex Machina [mailto:vicc§cia.com.au] 
Sent: Wednesday, 25 June 2003 14:44
To: dns§lists.auda.org.au
Subject: Re: [DNS] Registrant Agreements revisited


Ron Stark [ronstark§snapsite.com.au] wrote:

> If a prospect goes to your website, then mine, and decides to use your

> services, that's fine - that's competition.  If a client that _I_ have

> given you goes to your website because of a commnication from you 
> about domain names, and becomes your client for non-domain name 
> services, that's unfair advantage.

thats like saying if I buy a sony walkman from a non sony store fill out
the warranty form and sony contacts me with a special offer and I end up
buying a movie from a sony owned company and not from the store I bought
the walkman, its not right. the fact is I still have bought a sony. so
have some connection to the brand wether the store wants to pretend I do
or dont. its up to the store to market its own movies effectively.  its
not up to sony to help the store compete more effectively against
itself. nor up to sony to ensure it doesnt compete with the store on
products the store wont stock.

I think the first premise is that somehow a business owns the customer.
businesses dont own customers, they have a relationship with a customer.
the customer is a free individual with choice. profit by obfuscation is
not a good long term strategy, profit based on being able to survive
transparency is.

look at registrars the buy price is there for anyone to see, yet all
registrars choose a different pricing strategy and the cheapest dont do
anywhere near as well as you might expect. the biggest selling
registrars are not the cheapest.

the perception of value to a customer is the driving force behind the
buying decision.

the second premise is that the customer would prefer not to buy from a
reseller if they had a choice. thats not true, customers will only cut
out middle men where they dont perceive the value. if they see that the
only value is mark up then its only logical to go straight to the
source.

as for other services that a registrar may offer, all I can suggest is
choose a registrar that will allow you to sell all that is availlable on
the registrars retail site.

I am not seeing anything in your post where auda needs to step in and
intervene, the usual market forces will sort out bad business decisions
made by registrars.

Nothing stops a group of resellers banding together and becoming a
registrar and all these concerns stop. Enetica has had several resellers
become registrars some virtual registrars some entirely independent.

Vic



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