Generic domain names obviously don't gaurantee profits. People used to type
in domain names at random but who does that nowadays? People use search
engines to find things or remember company names.

The branding part of any business is harder when it's more generic. Imagine
calling an ISP - Internet Service Provider Pty Ltd? How can you
differentiate yourself from the competition with a name like that? How can
you get your customers to remember that your business name is Internet
Service Provider? Imagine if Telstra was called Telephone company. You ask
someone which telco they are with and they tell you they are with Telephone
company.

That's my 2 cents.

Cheers,
Nigel
----- Original Message -----
From: "Kim Davies" <kim&#167;cynosure.com.au>
To: "Ryan" <ryant&#167;arach.net.au>
Cc: <dns&#167;dotau.org>
Sent: Wednesday, August 31, 2005 11:54 AM
Subject: Re: [DNS] Australia's luckiest man?


> Quoting Ryan on Wednesday August 31, 2005:
> | Yes, Flowers.com.au as I can remember went for $153,000
> | So it makes you wonder what casino.com.au is really worth and the over
> | domain names.
>
> Of course it did, but that has nothing to do with the intrinsic value of
> having that domain name. For all we know, flowers.com.au hasn't profited
> from its investment in the domain name, and would be doing just as well
> if it called itself a different name.
>
> What I am asking for is real examples where ventures profit from the
> choice of a generic domain over something unique. Noteworthy Internet
> companies around have unique names (google.com, amazon.com, ebay.com)
> and it is hard to argue they would be more profitable if they were
> search.com, books.com and auctions.com respectively.
>
> Unless there is some evidence to support otherwise, I would say that
> except in very niche cases, the argument that having generic names is
> somehow better is well and truly overblown.
>
> kim
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