Mallesons Stephen Jaques Confidential communication Aristedes Maniatis said: ... >Extending the domain space with firm.au, biz.au, shop.au, etc., etc. might >go some way to alleviate the supply restrictions. Of course, it doesn't help >if companies feel it is their duty to fill all the available name space. ... The problem of course is that if you are the owner of a well known brand there are very strong imperatives to registering it in all of those domains: (1) if you don't, somebody else will and there is a very high risk that that somebody else will try to extort money from you and (2) your marketing people, if they're on the ball, will want the names to point consumer "guesses" to the real site. Certainly, registration is only a partial defence when registrars say things like "Sorry, that name is unavailable, but you could try "myTRADEMARK" or "iTRADEMARK" or "e-TRADEMARK" etc. Warwick A Rothnie Partner Mallesons Stephen Jaques Melbourne Direct line (61 3) 9643 4254 Fax (61 3) 9643 5999Received on Thu Oct 19 2000 - 06:09:27 UTC
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