... but then that negates the point of having the .org.au, .com.au, .net.au
domains in the first place, if the one company registers their name in each.
We get back to the same problem of why not just have acme.au instead of
acme.com.au, cutting down on the number of domain names available.
Sometimes I wonder if it wouldn't be appropiate to tie the allocation of
domain names to the registration of the entity. For example use the .com.au
domains to describe pty ltd companies, .org.au to describe registered
business names, or some such linking. The only proviso would be that you
couldn't abbreviate your name to get a derived domain name, so Acme Plumbing
Pty Ltd could not register acme.com.au.
jon


-----Original Message-----
From: Rothnie, Warwick [mailto:Warwick.Rothnie§msj.com.au]
Sent: Thursday, 19 October 2000 10:09
To: 'dns§auda.org.au'
Subject: RE: [DNS] Place Names


Mallesons Stephen Jaques
Confidential communication
 
Aristedes Maniatis said:

...

>Extending the domain space with firm.au, biz.au, shop.au, etc., etc. might
>go some way to alleviate the supply restrictions. Of course, it doesn't
help
>if companies feel it is their duty to fill all the available name space.

...

The problem of course is that if you are the owner of a well known brand
there are very strong imperatives to registering it in all of those domains:
(1) if you don't, somebody else will and there is a very high risk that that
somebody else will try to extort money from you and (2) your marketing
people, if they're on the ball, will want the names to point consumer
"guesses" to the real site.

Certainly, registration is only a partial defence when registrars say things
like "Sorry, that name is unavailable, but you could try "myTRADEMARK" or
"iTRADEMARK" or "e-TRADEMARK" etc.

Warwick A Rothnie
Partner
Mallesons Stephen Jaques Melbourne
Direct line (61 3) 9643 4254
Fax (61 3) 9643 5999


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